The trick of selling at €9.99 instead of €10 is almost as old as marketing... but the Image Manipulation fact is that it continues to work year after year. Behind psychological prices are hidden many mechanisms in our brains that scientists are only beginning Image Manipulation to understand, and that marketers can use to our advantage. Do you want to know how? Today I invite you to discover the marketing secrets of psychological Image Manipulation prices.
Psychological marketing: why do we buy things that cost 4.99 euros? The prices ending Image Manipulation in 9 and 5 are to marketing what the color black is to the world of fashion: a classic that never goes out of style. According to a study carried out Image Manipulation in the United States in the late 1990s, 60% of products had prices ending in 9 and 28% finished in 5. But to what is the success of this strategy due? The results of some psychological marketing studies in recent years clarify this for us: With psychological prices, the consumer has the impression Image Manipulation that he is paying less .
According to The Atlantic , this is so because our mind Image Manipulation is only left with the first number of the price. Although rationally we know that 5.99 is practically 6, it gives us the impression that in the first case the product costs "five euros Image Manipulation and something". Prices that are not round are more difficult for us to calculate . If a product cost 10 euros and is reduced to 8, we know almost instantly that the price has dropped 2 euros, that is, 20%. If the product cost 9.98 and is now at 7.97, this operation costs us considerably more. Psychological prices Image Manipulation are strongly associated with the concept of "supply" . Therefore, when we see an item whose label ends in 95 or 99, our brain tends to believe that it is cheap.