An event can be anything from a click, a visit to a specific website or landing page, to a purchase or registration within a form. The most common tracking tag is the Facebook pixel , followed by Google Ads (or Google Adwords as it was previously called) tracking tags. It is very important that you know all this, because it is the only way in which the platforms can collate the information obtained through their tracking codes, and find matches with their user lists automatically. This will allow the dynamic or static ads that we have created to be shown to the remarketing audience that we have selected. Another way to reach a potential
customer and —especially— that user who has bought or buys regularly in our online or physical store is through a remarketing list. As its name suggests, a remarketing list is a set of personal information that the customer has provided in previous conversions. Aloha fax number list form example. This information is provided by the customer when making a purchase or filling out a form to download some valuable content, such as an ebook or subscribe to a newsletter. Undoubtedly, the most valuable data when creating a remarketing list for a campaign is the name, surname, telephone number and email of potential or loyal customers.
Additionally, other common data when creating the remarketing list is gender, state or country, although there are variations between one platform or another. To be able to obtain and manage all this data, you definitely need a CRM, especially if you have a large user database. In our article What is a CRM and why do I need one? We explain that this tool is not only a container of your customers' data. The CRM is also a Swiss army knife that allows you to manage tasks, filter and detect business opportunities, among other functions to optimize the sales effort, all in the same place.