well-known metaverse initiative. Massive concerts have already been held there and it allows functions such as buying digital objects. In season 5 of this video game, a functionality called "Point Zero" was incorporated, with which characters and clipping path service stories from movies, programs and games meet within Fortnite. Nvidia – This company is working on a metaverse platform for industrial purposes. In April its CEO announced that they were going to build a replica of the physical world to test different tools and devices using digital twins before building them, and they have already reached an agreement with
BMW to create a virtual copy of one of their factories. Microsoft – Microsoft Mesh, a mixed reality software that facilitates "presence and shared experiences from anywhere and on any device," was released this year. This novelty incorporates elements of AltspaceVR, a virtual reality social platform acquired by Microsoft in 2017, and uses HoloLens2 brand lenses, although it is also compatible with other devices. Decentraland : This 3D virtual world launched in 2020 has the peculiarity that it is owned by the users, who are also responsible for its operation. In its origins, back in 2015, it was simply a grid that assigned pixels to users through an algorithm,
but today its land is sold for more than 100,000 dollars. Sansar – This virtual reality platform has been developed by the creators of Second Life. In it, users can create 3D spaces to play games, watch videos and interact with other users. User avatars recognize gestures and movements thanks to virtual reality headsets. South Korea – This year, the South Korean government has announced the creation of a "national metaverse alliance", which aims to build a unified virtual and augmented reality platform for the entire country. How will the metaverse influence marketing? For marketers, familiarizing ourselves with the metaverse