When you are waiting, someone will help you with manicures, free snacks and massage chairs; while dining, the chef will hand-pull noodles at your table, the waiter will bring you a warm blanket, and there are Sichuan opera face-changing performances interspersed. Such exaggerated and slightly hypocritical services have made the Chinese hot pot restaurant Haidilao quickly become popular. In just four years from 2017 to June 2021, the number of branches at home and abroad has surged from more than 200 to nearly 1,600. In 2015, Haidilao took the lead in the "first-class battlefield of gourmet food" in Taiwan, and its value-for-money service also made local gluttons pay for the bill. Currently, it has opened a total of 14 branches in Liudu and Hsinchu, which can be regarded as a firm foothold in the Taiwan market. At the same time, Haidilao’s overseas expansion is non-stop.
Japan and South Korea in Northeast Asia, Star, Malaysia, Vietnam, and Indonesia in Southeast Asia, and even as far away as Australia, the United States, Canada, and the United Kingdom, all have Haidilao’s strongholds. Big loss last year, lost four years of profit However, on February 21, Haidilao, which was listed in Hong Kong, suddenly announced that it expects to lose 3.8 billion to 4.5 billion yuan (RMB, the same below) for the whole year of 2021, taking the company’s accumulated earnings from 2017 to 2020. 4.3 billion Yuan lost all at once, and the market was in an uproar. On February 16, 2021, the stock price of Haidilao soared to a record high of HK$85.8, with a Shadow Making market value of nearly HK$470 billion, which is enough to defeat technology giants such as MediaTek, and those who sell hot pot win those who make chips.
However, on January 28, 2022, Haidilao’s share price broke a new low of HK$16.38 and the issue price of HK$17.8. In less than a year, the market value evaporated by about HK$380 billion. Regarding the reasons for the loss, Haidilao announced that in 2021, the company will close more than 300 branches, and factors such as the decline in restaurant performance will lead to losses caused by the disposal of long-term assets (houses, equipment, etc.), totaling about 3.3 billion to 3.9 billion yuan. More about this source textSource text required for additional translation information Send feedback Side panels