Learning How to Use Your Gear email list What is your Call-to-Action? There are a lot of different pieces of equipment used in fishing. Before going out to the stream or lake, you should email list have a clear understanding that every component has a different purpose and not mistake the use of one device for that of another. Individuals often email list make this type of error. For example, job hunters often mistake the purpose of a resume as a tool to get a job. This is a complete fallacy.
The purpose of a resume is to get an interview. Companies email list often make the same sort of blunders with their collateral. Just as a lure has a different use and objective than a hook, you should develop different kinds of collateral email list for all the various stages of the sale. Every brochure, ad, or campaign should have a clear and distinct purpose. Is the piece designed to email list get someone's attention, build company credibility, provide product or service information, or perhaps a sales call Leave Behind?
Sales personnel should also be trained email list on the various distinctions between the material and know when and where to use what. After you know what the objective of your marketing piece is, it becomes much easier to decide what your Call-to-Action should be email list. Once you have an individual's attention, what do you want them to do after they have read, heard, or viewed your material? Do you ask for an appointment email list? Do you ask for an order? Don't make them guess - tell them. Don't get them all excited and then walk away.